Privacy Policy

Effective Date: June 17, 2026

Welcome to Atlas Physical Therapy ("Practice," "we," "our," or "us"). This Privacy Policy explains how we collect, use, protect, and disclose information when you visit our website located at https://atlasptgroup.com and use our services.

By accessing or using this website, you consent to the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide through:

Appointment request forms
Contact forms
New patient forms
Text message opt-in forms
Phone calls and email communications

Information may include:

Name
Email address
Telephone number
Mailing address
Date of birth
Insurance information
Information regarding your dental or medical needs
Any other information you voluntarily provide

We may also automatically collect certain technical information, including:

IP address
Browser type
Device type
Pages viewed
Time spent on the website
Referring websites
Website interaction data

How We Use Your Information

We may use your information to:

Schedule appointments
Respond to inquiries
Provide requested services
Communicate regarding treatment and appointments
Improve website functionality and user experience
Send practice updates and marketing communications (where permitted)
Comply with legal obligations
Protect against fraud and unauthorized activity

Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to:

Improve website performance
Understand visitor behavior
Analyze website traffic
Support advertising and remarketing campaigns

You may adjust your browser settings to refuse cookies; however, some website features may not function properly.

Google Analytics and Advertising

We may utilize services such as:

Google Analytics
Google Ads
Meta/Facebook Advertising
Microsoft Advertising

These services may collect information regarding website usage through cookies and tracking technologies.

You can learn more about Google's privacy practices at:

https://policies.google.com/privacy

Sharing of Information

We do not sell your personal information.

We may share information with:

Service providers assisting in website operations
Appointment scheduling platforms
Payment processors
Marketing and analytics providers
Government agencies when required by law

All third-party providers are expected to maintain reasonable safeguards to protect your information.

HIPAA Notice

If you are a patient of our practice, certain health information may be protected under the Health Insurance Portability and Accountability Act (HIPAA).

This website is not intended to collect Protected Health Information (PHI) unless specifically indicated through secure, HIPAA-compliant forms.

Patients should avoid transmitting sensitive medical information through unsecured website forms or email communications.

SMS/Text Messaging Privacy Policy (10DLC Compliance)

By providing your mobile phone number and opting in to receive text messages, you consent to receive SMS communications from our practice.

These messages may include:

Appointment reminders
Appointment confirmations
Practice updates
Customer service communications
Billing notifications
Limited promotional messages (where permitted)

Message Frequency

Message frequency may vary depending on your interaction with our practice.

Message and Data Rates

Message and data rates may apply according to your wireless carrier plan.

Opt-Out Instructions

You may opt out of SMS communications at any time by replying:

STOP

Upon receipt of your opt-out request, you will no longer receive SMS messages from us unless you subsequently opt back in.

Help Instructions

For assistance, reply:

HELP

or contact our office directly.

SMS Information Sharing

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

Information sharing to subcontractors in support services, such as customer service providers, is permitted solely for the purpose of supporting our communications and operations.

All other use cases exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

State Privacy Rights (California, New York, and Other U.S. States)

SMS consent is not a condition of treatment or purchase. Patients may receive appointment reminders, scheduling notifications, account-related messages, and other healthcare communications. Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for assistance.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage can be guaranteed to be 100% secure.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. Users should review the privacy policies of any third-party websites they visit.

Children's Privacy

This website is not intended for children under the age of 13.

We do not knowingly collect personal information from children without parental consent.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time.

Any updates will be posted on this page with a revised Effective Date.

Contact Information

If you have questions regarding this Privacy Policy or wish to exercise any privacy rights, please contact:

Atlas Physical Therapy
20 Renwick St.
New York,NY 10013
Phone: (929) 702-2672

By using this website, you acknowledge that you have read and understood this Privacy Policy.